Kasthuri TV unveils new logo as part of repositioning exercise

24 Mar,2015

By A Correspondent

 

GEC channel Kasthuri TV from Karnataka has been undergoing an extensive revamp since the past three months and as part of the exercise has unveiled its new logo on the auspicious festival of Ugadi. The reason behind the logo change is to enhance the look and feel of the channel while keeping its TG in mind. The colourful new logo has been designed with the intent of captivating its audience especially women and the youth.

 

 

P Kailasam

WHN’s CEO, P Kailasam said, “We are giving the channel a new look and apart from the new programming line-up we are also working towards changing the look of the channel. To begin with, we just launched the new channel logo on the auspicious occasion of Ugadi.”

 

“It is a pivotal time for Kasthuri TV. The new shows that were launched earlier this year increased the channel’s standing among clients and agencies alike. The channel’s aggressive revamp strategy is setting the business up for great long-term success in the Kannada GEC space,” added Alok Rakshit, Business Head – Regional Channels, Aidem Ventures Pvt. Limited.

 

 

Alok Rakshit

Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year. Of those, two will be in the fiction category and two in the non-fiction category. Of the two fiction shows, one is a Woman-centric daily which focuses on the relationship between a man and his daughter. The other, also being a daily soap, is a love story that goes through various tests and trials and still stands strong. On the other hand, out of the two non-fiction shows, one will solely focus on children’s entertainment and the other will be for adults. Kasthuri TV is also in the process of giving a completely new look to its cookery show “Kitchen Kamaal”, in order to make it appealing to its viewers, especially Women.

 

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