ISA to host seminar in Mumbai & Delhi

04 Mar,2015

By A Correspondent

 

The Indian Society of Advertisers (ISA) is organizing a session on the ever-debatable subject of client-agency relationship.

 

Billions of rupees are spent every year by clients through multiple marcomm agencies. It is vital therefore to have afair and measurable assessment methodology that can not only determine the strengths and opportunities for improvement in these relationships objectively and consistently through clear metrics and benchmarking, but also offera plan for continuous and measurable improvement in the performance and ROI of that relationship. The agency-client relationship is highly interdependent and thus the assessment system must be able to measure the performance of both partners in the relationship to achieve the above. So what is it that can become a challenge to a robust relationship?

 

The evening program on “Enhancing Client-Agency relationships for continuous and measurable improvement in their performance” followed by a panel discussion amongst advertiser and agency senior leaders will be held on March 10 in Mumbai and on March 12, 2015 in Delhi.

 

The speakers at the event include Jeremy Caplin, CEO of Aprais Limited. He is a senior communications professional with over 25 years of experience in both client side and agency management. He has worked at some of the world’s most high-profile companies with a strong record in measurement and strategic Marketing & Communications. Jeremy has operated as Global, European and Local Marketing Director at Companies such as P&G, Reckitt Benckiser, and monster.com and has been Head of Marketing Solutions at dunnhumby.

 

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