Housing unveils new logo, mobile app

10 Mar,2015

By A Correspondent


Online real estate platform Housing has unveiled its new brand identity. The change includes a new logo along with a revamped website and technologically superior mobile application. The move will enhance consumer experience and will set a new benchmark for the online real estate market.


Summed up in two words ‘Look Up’, Housing’s new logo is an upward arrow, with sharp outer edges that direct towards the future, while the softer edges symbolize a nurturing shelter. The ‘Look Up’ symbol is embedded into the letter ‘H’ of the Housing logotype.


Commenting on the launch of the new brand identity, Rahul Yadav, CEO & Co-founder of Housing said, “Our aim and belief is to innovate and use technology to make things simpler, quicker and clearer. We don’t stop at success, we strive to improve, explore and ask ourselves ‘what next?’ so we can set new benchmarks, change the game and make every customer experience 10X. In short, we Out See, Out Think and Out Do for our customers so that they can look up to us and to a better life. Our new identity is a reflection of this belief system. Life is better when you Look Up.”


In its new avatar, Housing’s new colour palette in the new logo and wordmark is based on four key brand colours that make life look brighter and embody the spirit of optimism. Christened as Housing Pink, Yellow, Purple and Green, the new brand colours play a key role in the new identity, personifying Housing as optimistic, game-changing and uncompromising.


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