Havas Media wins the digital mandate of Caterpillar India

27 Mar,2015

By A Correspondent

 

Havas Media Group India has won the digital media mandate of Caterpillar India post a multi-agency pitch which included leading digital agencies. This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group’s presence in Bangalore.

 

For nearly 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Cat® machines have been in India for 60 years. Caterpillar has been a part of important projects in the infrastructure development of the nation like the Hirakud and Bhakra Dams (40’s-60’s), Government road development in the 50’s, the Indus River Basin Project (1962-1977). Over the years Cat has had a crucial impact on people’s lives in India.

 

Commenting on the appointment, Deepak Aggarwal, Marketing & Business Strategy Manager –South Asia, Caterpillar said, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilize the power of Digital Marketing for our growth, and Havas Media has demonstrated the right direction.”

 

Anita Nayyar

Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are delighted at the win. We believe in creating Meaningful Brands and Caterpillar is an excellent example of such a brand which shows devotion to the customer. It gives us further scale in our southern operations – specially Bangalore.Look forward to a great partnership.”

 

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