Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV

02 Mar,2015

By A Correspondent


Hakuhodo Percept has created a new television commercial for SONY Bravia Triluminos HD LED TV.


The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set. The unique treatment of TVC is in keeping with the brand philosophy “Be Moved” with the tone centering on the USP of the Triluminos Display and is aptly brought to life through an interplay of cricket, colour and emotions by involving children and placing them in a fantasy world filled with vibrant colours.


The TVC is an everyday story about three young children who are ridiculed by the big boys playing cricket in the field. And what transpires when these children discover their own spectacular field of colours- how they feel the magic when they land in the world of colours.


Elvis Sequeira

Speaking on the campaign Elvis Sequeira, COO, Hakuhodo Percept, said, “With the SONY Bravia Triluminos HD LED TV it was a unique opportunity to take the true-to-life colour experience to a new level. In fact, its innovative technology makes for extremely stunning and colourful visuals.”


Commenting on the new campaign, Ryusuke Fukushima, Head Marketing Communication, Sony India, said, “We wanted to highlight the incredible colours that mark our New Triluminos technology. These colours can enrich the complete cricket viewing experience manifold. At the time of World Cup, this was the center of our communication and the TVC has conveyed it effectively”


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