Grey hosts Tor Myhren & Suresh Nair on their India sojourn

11 Mar,2015

By A Correspondent

 

Tor Myhren

GREY group India recently hosted its global leaders, Tor Myhren -Worldwide Chief Creative Officer and Suresh Nair -Global Strategic Planning Director, to India. The purpose of their visit was to drive the culture of creative business in India. The agency conducted an interactive session over breakfast for its clients and employees where Tor and Suresh shared their insights on the agency–marketer relationship and the rise of creativity in the business world. The event was well attended by leading marketers and brand owners.

 

 

Suresh Nair

Whilst Tor and Suresh see India as a powerhouse for the growth of new businesses, they believe in today’s age of business, complexities and challenges can be overcome by fostering the culture of creativity. In order to have a strong and successful agency-client relationships, there should be transparency and openness in communication and the presented creative work. This will benefit both the brand and the agency to be successful above the norm in the market place. They also spoke about motivating the creative culture within the walls of business, cultivating the right kind of agency culture, how to constantly evolve, keeping people engaged, and how to nurture the right talent in the industry.

 

A lot of interesting illustrations and cases were presented from the other GREY group offices to understand how GREY group truly stands by its philosophy ‘Famously Effective’. This mantra is a deep seated part of the agency’s culture, grown organically throughout the global network of like-minded leaders.

 

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