Fourth Dimension hikes ad rates of Puthiya Thalaimurai

11 Mar,2015

By A Correspondent

 

News channel Puthiya Thalaimurai from Tamil Nadu has announced a hike in its ad rates by about 25 per cent. This is the first time in the last three years that the leading news channel has taken the decision to increase its rate.

 

Puthiya Thalaimurai is the leading news channel in Tamil Nadu, across all TGs outperforming all other news channels in the market. It was launched in August 2011 and has been growing exponentially in viewership week on week. It has been the most preferred regional news channel, attracting large audience across all socio economic categories. Puthiya Thalaimurai is the only news channel in Tamil Nadu without a political alignment and is also a leader in its category.

 

Shankar B

Fourth Dimension Media Solutions CEO, Shankar said, “We haven’t had a substantial rate increase in the last three years. Our prime time and super prime time properties have grown beyond our expectations and we sincerely thank our advertisers for having stood with us. The rate increase will be effective from first week of April ’15.”

 

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