By A Correspondent

Dish TV has unveiled a new campaign promoting its HD offering. The cricketing season is at an all-time high with the ICC World Cup and most service providers in the category are celebrating the onset of event, promoting the exuberance of an HD experience. The Insight for the new campaign stems on the premise as to whether HD box should be a self-centered or a rational purchase?

DishTV offers consumers 40 HD channels with Dish truHD+ and be it cricket, soaps, adventure, kids, movies or music, entertainment is focused on everyone in the family.

The films revolve around SRK playing the role of an elder brother in the family to Varun Sharma who is tech savvy urban college student in his final year. The insight of a younger brother looking up to his elder brother, in eventuality trying to act smarter and cooler is very nicely captured with light humour through the films. SRK, however with dish truHD+ turns out to be the favorite of the entire family.