DDB MudraMax Media wins media mandate of Athena Life Sciences

05 Mar,2015

By A Correspondent


Athena Life Sciences, a startup in the space of cosmoceutical and therapeutic beauty treatment, has appointed DDB MudraMax Media as its media agency. The agency will be responsible for all media activities viz. planning, buying and implementation.


Athena Life Sciences is a relatively new organization and hence its association with DDB MudraMax Media becomes crucial since the agency has become the brand’s first ever media agency. For their maiden campaign, the company will focus on building awareness for D’Free, an overnight anti dandruff lotion.


On appointing DDB MudraMax Media, Prabhu Karthikeyan, CEO & MD, Athena Life Sciences quoted, “Startup dynamics are so different from established businesses – budget constraints, faster changes, narrow focus, and so much more. DDB MudraMax Media gave us the comfort of a large planning and buying house, strong FMCG/consumer mindset, and yet brought in the kind of attention, collaborative thinking that a startup deserves.”


Navin Kathuria, Associate Vice President, DDB MudraMax Media said, “It is an interesting assignment to deploy our consumer planning and holistic implementation skills, with ideas at the centre of the consumer engagement. We are very delighted to partner with Athena Life Sciences in their journey towards building a cutting edge Consumer Products Business.”


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