DDB MudraMax-Experiential creates signature bat for LG

04 Mar,2015

By A Correspondent


Being the official sponsor of the ICC World Cup 2015, LG wanted to rejig the zeal of cricket amongst the Indians before the inception of the World Cup 2015 season.


Moreover, a big ticket event like ICC World Cup 2015 needed a bigger show; a larger-than-life spectacle to further raise the cricket supporters. Hence, DDB Mudra Max- Experiential came up with the idea of the ‘signature bat’ campaign.


A gigantic bat was created for the cricket lovers to write their wishes for their favorite teams. Further the bat was stalled at strategic locations across Hyderabad, Mumbai, Delhi, Gurgaon and Noida along with the ICC World Cup Cricket Trophy which was kept on display for the spectators.


The bat amazed the audience with its sheer size and overwhelmed them with the thought of getting an opportunity to send personal good wishes and messages to their favourite team. The original World Cup trophy being on display brought back the nostalgia of winning the World Cup last time and geared up the audience to cheer India to win it back this year.


The campaign was well received as more than 2, 500 audiences from across cities signed on the bats and wished their team. The zeal multiplied with the presence of famous Indian cricketer VirendraSehwag who addressed his fans at Gurgaon & Noida.


Niladri Datta, Head- Corporate Marketing, LG Electronics India said: “We are extremely proud to be the official global partners of ICC for all these years and to be a part of 2015’s biggest sporting spectacle, the ICC Cricket World Cup 2015. Indians are one of the biggest followers of Cricket across the world and it gives us immense pleasure and delight to offer our consumers and Cricket lovers an opportunity to experience the trophy in person and share their good wishes with the Indian team through the Big Bat ceremony arranged across five cities. With this activity, LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favorite team.”


Mandeep Malhotra, President, DDB Mudra Max quoted, “Cricket still remains the one unified religion of our country. Making the signature bat for seeking well wishes for the teams across the country was a brilliant idea, requiring operational excellence. We are glad that our campaign garnered lot of awareness and buzz right before the World Cup 2015. I believe that this campaign was quite instrumental to set the momentum rolling for the cricket season.”


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