Colors Marathi takes off on a high

23 Mar,2015

By A Correspondent


Colors Marathi, the Marathi-language channel from the Viacom18 stable, began its new innings on the eve of the Maharastrian New Year. As reported earlier, this is a part of the recent announcement by Viacom18 on rebranding five ETV regional general entertainment channels.

The change was brought in on Sunday, March 22 with the airing of the “Marathi International Film and Theatre Awards” (MICTA), an event that saw the best in Marathi Film and theatre celebrate the success of the industry in Dubai. The entertainment quotient is to be upped further with the launch of three  new shows: “Amchya Gharat Soon Bai Joraat” at 6.30pm, “Majha Hoshil Ka” on at 9.30pm and Sakhi on at 10.00pm… all premiering today (March 23).


Said Anuj Poddar, Business Head Colors Marathi (pictured right above with Viacom18 Group CEO Sudhanshu Vats) : “We are truly excited about this new chapter and are looking forward to doing what we do best i.e. to bring great quality content and entertainment to millions of our Marathi viewers. We hope that the audiences will continue to enjoy our shows.  I am hopeful that this will be a key milestone in the continuing growth of the Marathi entertainment industry and take the entire Marathi TV entertainment industry to much greater heights.”

Added Sanjay Upadhyay, Content Head the channel: “The new journey is a great milestone for us and we will continue to redefine the television viewing experience for your viewers. The three new shows that are set to launch are all unique and address the varying needs of our audiences. Hope that our viewers make these engaging and entertaining show a part of their daily lives”


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