AXN announces slew of programming initiatives for 2015

25 Mar,2015

By A Correspondent


AXN has announced a new programming line-up and schedule for 2015. It has tied up with a host of international studios such as CBS, Sony Pictures, BBC, WB, MGM, NBC Universal, Buena Vista International, Fremantle Media, Endemol, FOX and many others.


During weekdays, signature shows like Guinness, Ripley’s, American Ninja Warrior, Wipeout will be aired at 8pm. This will be followed by reality television at 9pm with shows like Fear Factor, So You Think You Can Dance, Top Chef, America’s Next Top Model, Survivor, The Amazing Race etc. The 10 pm slot has a host of famous crime shows like 24, Elementary, NCIS, CSI and many more.


Adding to the dosage, weekends will witness the latest seasons of shows with fresh content airing closer to US dates. Sherlock S4, Supernatural S11, Orphan Black S3, Hannibal S3, Elementary S4, Voice S9 & S10, Madam Secretary S2, Extant S2, CSI: Cyber and Scorpion S3 being some of the best international TV series to watch out for.


Saurabh Yagnik

Commenting on the new programming strategy and the AXN HD launch, Saurabh Yagnik, Executive Vice-President and Business Head, Sony PIX and AXN said, “Digitisation has opened an interesting opportunity for the Category. For a start issues relating to Distribution and Availability have been addressed. Further, the category has now become more amenable to appointment based viewing. The audience is seeking two kinds of content. One, shows which are iconic and familiar and two, which are served fresh from the US. With strong content partnerships, AXN offers the widest variety of iconic shows in the most diverse genres like premium reality, crime, edgy drama and signature AXN shows. It is home to some of the most iconic characters from various shows. It also offers fresh from US shows on the weekend.”


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