Askme hires JWT, earmarks Rs 350-crore advertising budget

02 Mar,2015

By Pritha Mitra Dasgupta

 

Advertising agency J Walter Thompson has bagged the advertising account of Askme-.com, a local search engine that provides information almost everything from restaurants to matrimony to jobs, following a multi-agency pitch. Manav Sethi, group head for marketing andigital products at Getit Infomedia that owns Askme.com, said the company has earmarked Rs 350 crore as its advertising budget for 2015.

 

This could well make it the largest advertiser among Indian online companies, ahead of ecommerce biggies Flipkart, Snapdeal and Amazon India that spend anywhere between Rs 100-200 crore each on advertising.

 

JWT will be the creative agency for Askme and Askme Bazaar, an online marketplace that also offers services such as plumbing, painting and carpentry, replacing digital agency Ignitee. “J Walter Thompson India will help position Askme brand as a destination of choice across our target consumers in this category that full of clutter comprising competition with huge marketing budgets,” Sethi said.

 

He declined to divulge the company’s past advertising budgets and spends. Rival search engines such as Justdial spend an estimated Rs 50-60 crore in advertising a year. According to a senior media planner, Google India spent Rs 100 crore in advertising in 2014.

 

Source:The Economic Times

Copyright © 2015, Bennett, Coleman & Co. Ltd.

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