Anchor unveils new campaign to promote CFL offering RIKI

23 Mar,2015

By A Correspondent


Leading electrical solutions manufacturer – Anchor by Panasonic, announced the launch of a new TVC campaign for ‘RIKI- The Power CFL’. The TVC captures the innovation, engineering and designing excellence of RIKI and elaborates its unique features like unmatched life span of 10,000 hours and technological prowess.


Speaking on the new TVC, Ashok Gangar, Vice President, Sales and Marketing said, “With the rapidly changing needs of the customers and the growing power problems in India, the technology used in energy saving light bulbs is also fast changing. Despite the number of CFL options available for a consumer most of these lamps do not match up to their expectation. Thus, they face challenges like lamp failure and flickering during voltage fluctuations and surge current. The aim of this new TVC is to educate the consumers on RIKI’s  strengths and superior performance.”


RIKI – The Power CFL is a significant technology breakthrough in the CFL product market. Priced aggressively at an affordable range between Rs. 220 – Rs. 325, it provides various advantages like efficient lamp lights, extensive energy saving and superior product quality, thus building on Anchor’s philosophy of empowering the customers with various value-for-money options.


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