Ajay Chandwani: 6 reasons on what one can expect at Goafest 2015 (and why it’s a must-attend)

23 Mar,2015

By Ajay Chandwani


Goafest has in the last decade become one of the world’s significant ad festivals in numbers and has weathered many ups and downs to retain its premier position of Asia’s most happening learning and awards platform. What can we expect from Goafest in its tenth year of operation?


1.Some exciting presentations from high quality international speakers like Ted Lim of Dentsu, Alan Moseley of 180 Amsterdam, Niel Stewart of Facebook and also speakers from domains other than advertising like mythologist Devdutt Pattanik. Knowledge and learning is an equal partner with celebration of creativity and innovation. This will be amply displayed.


2. For the first time, Youth Labs in Creative and Media will be introduced as a lively interactive platform aimed at keeping the young delegates engaged with more than just beer and sand. Industry stalwarts who are not easily accessible to the young delegates will conduct these sessions.


3. Apart from an inclusive Conclave which has already been enlarged in audience reach and scope, there is a Leadership Summit on the last day which will address some critical issues in Marketing, Advertising and Communication by thought leaders from these domains.


4. A smooth transparent judging process for Abbys which has already been appreciated by the juries and chairpersons involved last year in the annual feedback session. All the rigor introduced in sifting through any controversial or proactive “only for awards” entries will go through the auditors scanners before and during the jury sessions. The organisers have promised to honour all decisions of Jury after Awards have been decided.


5. New companies participating in Abbs from diverse fields like Public Relations, Branded Content, Brand Activation, Publishers, Broadcasters, apart from Design and the fast growing vertical of Digital and Mobile advertising.


More than anything else, Goafest is a young ad person’s dream platform as it offers more than just a heavily subsidised festival that lays out competition, learning from the gurus, fun on the beach and the ultimate social lubrication that takes networking to a new high.


It’s not surprising to meet people you have worked with years ago in different companies and often different cities after many years of disconnect.


CXOs find themselves aged and surrounded by young turks who are the new generation of a profession that refuses to get old, often discussing the new rules of engagement and making the digital communities of today come alive.


Last year, a record 275 companies participated which is expected to increase further this year as E-commerce, M-commerce and Mobile has already ushered in a whole new breed of players and participants.


6. A slicker, exciting, entertaining and professional show as we have partnered with experts in the event business.


All in all , expect more than just paragliding, volleyball on the beach and the very Goan twist in the rain dance that has become a festival property.


The writer is Director, Percept Ltd and Member,  Award Governing Council, Goafest Abbys and Joint Secretary, Adclub Management Committee


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