Zee rolls out HD League for the affluential

03 Feb,2015

By A Correspondent


ZEE has announced the launch of network’s new brand identity – Zee HD League.


Zee HD League is a complete bouquet with the best of Hollywood and Bollywood blockbusters, cutting-edge entertainment and best-in-class sporting action. A comprehensive 360 degree marketing campaign across affluential touch-points such as airports and multiplexes along with special emphasis on digital is being rolled out to promote the Zee HD League. As part of the HD campaign – Zee TV HD will showcase the World Television Premiere of the critically acclaimed and award-winning movie The Lunchbox on Sunday, 8th February.


Sunil Buch, Chief Business Officer, ZEEL says, “With close to a 40 per cent increase in the sales of flat-panel TVs coupled with an aggressive push by DTH and Digital Cable players, HD channels continue to gain consumer traction. Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers. Our approach will be two pronged – Adding width in terms of new HD channels and depth by looking at HD exclusive offerings from each of our channels.”


Ashish Sehgal, Chief Sales Officer, ZEEL said, “There is a clear opportunity for advertisers to sharply target the elusive affluent audience segment. HD subscribers have a high skew towards the premium 25+, SEC AB in 6 metros and are growing at a whopping 50% per annum. By adopting a network approach, we will further strengthen our monetization strategy by offering advertisers a suite of advertising options across multiple genres.”


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