Zee engages Interbrand for its Corporate Brand Valuation Study

17 Feb,2015

By A Correspondent

 

To take its vision forward, ZEE has associated with Interbrand to further strengthen, study and analyze its corporate brand. Along with the corporate brand, six key channels under the mother brand form a part of this brand study, aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020.

 

Roland Landers

Ashish Mishra

Roland Landers, Head – Corporate Brand, ZEE Entertainment, said, “Corporate Brand ZEE has grown stronger, with its presence in over 169 countries. With our engaging content, which entertains over 800 million viewers worldwide, we envision to be ranked amongst the top brands in India by the end of 2015 and top global brands by the year 2020. Interbrand’s association will certainly add immense value to this journey, in terms of valuating the brand’s contribution to the enterprise value and in navigating the brand to achieve its qualitative goals.”

 

On the ZEE partnership, Ashish Mishra, MD, Interbrand India said “Our purpose as Interbrand India is to help Best Indian Brands navigate their ambitions to be Best Global Brands. We are delighted to be entering into a long term partnership with ZEE which is a Best Indian Brand contender and has the potential to emerge as a strong global brand too.”

 

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