Yes, Lowe Lintas India is the #1 creative agency in the whole world!

26 Feb,2015

 

By A Correspondent

 

We knew that Lowe Lintas is one of the foremost agencies in the country. That many of its works have bagged international laurels. But what we didn’t know is that it’s the No 1 creative agency in the world.

 

That’s a huuuuuuuge accolade. Don’t believe it?

 

Well, here’s the news:  Based on their performance in effectiveness and strategy competitions, WARC 100, an annual ranking of the world’s best marketing companies and campaigns, has announced Lowe Lintas India is the No. 1 creative agency in the world. The study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour. This is the first time an agency from India has landed the top spot.

 

The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. Unilever was named No 1 Advertiser of the Year, with two of their campaigns (both created by Lowe Lintas) making it to the Top 5.

 

Lowe Lintas India accumulated 212.9 points while AMV BBDO UK took the second spot at 191 points and Colenso BBDO NZ that collected 147.6 points to finish third. This accolade is another addition to the strong run that the agency has had over the past few months. Recent successes of Lowe Lintas on global platforms include Ad Age International Agency of the Year, the American Jay Chiat Awards and WARC Asia, all of which were firsts for India.

 

Joseph George

Said Joseph George, CEO, Lowe Lintas + Partners: “We hold WARC in very high regard. This recognition is both extremely satisfying and spurring. We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to do and believe in.”

 

Campaigns created by Lowe Lintas India took two of the Top 5 spots on WARC100 as the World’s Best Campaigns. Kan Khajura Tesan, (created in collaboration with partners including PHD and Netcore), has been named the World’s Best Marketing campaign while ‘Help a child Reach 5’ for Lifebuoy was ranked 4th. Again, these are the only campaigns from India to feature in the World’s Top 10.

 

Now will we see Prime Minister Narendra Modi making a call to Joseph George or R Balki to congratulate them for having earned laurels for the country? Or better still, hire the agency to promote its campaign in Bihar. Learnings from ‘Kan Khajura Tesan’ should come in handy 🙂

 

 

 

 

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