Times Now unveils campaign focusing on new positioning

02 Feb,2015

By A Correspondent

 

Times Now has always believed in taking a tough stand against issues that affects the nation. Raising the voice for ‘Positive Provocation’ and asking ‘The Right Questions’ that lead to action has always been the core of the channel’s philosophy. With the conviction to shape a better tomorrow, the channel further strengthened its core philosophy of through a sharp-focused positioning – Action Begins Here. The channel has launched a series of hard-hitting, issue-based films to reiterate its repositioning.

 

M K Anand

MK Anand, CEO & Managing Director, Times Television Network said, “’Action Begins Here’ truly articulates what Times Now stands for, it explains what we are really doing. As india’s leading News brand, we are well aware of the power our voice has in society. And we constructively use that power to give voice to issues that affect our nation and raise the right questions that lead to Action. Action that leads to concrete solutions, to change for a better India. The re-positioning will be reflected in the overall brand communication coupledwith intense & engaging content.”

 

Arnab Goswami

Arnab Goswami, Editor-in-chief, Times Now said, “Times Now has been the popular choice for more than 7 years as the number 1 channel. We have changed news delivery from deadpan to passionate; from uninvolved to journalism that steps forward to fight for the citizen. Action Begins Here is a campaign that reflects this new age journalism, and showcases our fundamental strength of direct reporting to viewers across the globe.”

 

The channel has launched a 360 degree marketing plan that includes extensive Print, OOH, Cinema, Digital and Cross-Channel Promotions. The creatives are extremely insightful and thought provoking.

 

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