The MxM Quiz on Brands & the World Cup

13 Feb,2015


By A Correspondent


The popularity of the format ensured that several brands were associated with the World Cup. Take this quiz to find out how much you know about brands,sponsorships and the Cricket World Cup.


1. A sitter to begin with: Complete the popular slogan – ______ Khao, World Cup Jao


2. Which Indian brand sponsored the 1987 World Cup?


3. Who was the only non-cricketer to feature in Pepsi’s ‘Nothing Official About It’ campaign during the 1996 World Cup?


4. Another question on Pepsi – The cola brand is famous for launching a marquee campaign during every World Cup. After the 2007 World Cup, they decided to go with a new creative agency to launch the immensely popular ‘Change The Game’ campaign in 2011. Which start-up agency created the campaign?


5. Shane Warne was expected to perform very well on the subcontinent  pitches during the 1996 World Cup. However, he blamed his below par performance on ________ Baked Beans not being available in India.


6. Surprisingly, the Netherlands team had an Indian brand as a jersey sponsor during the 2011 World Cup. Identify the brand?


7. “______ Marketing” was a term coined by Jerry Welsh of American Express. It became extremely popular after the 1996 World Cup and eventually ICC introduced a clause against it.


8. Star Sports is currently promoting a movie integration for the India Pakistan match as “Sabse Bada Awaaz, Sabse Bade Match mein”. Identify the movie?


9. Which brand launched the “Champions of the World” campaign during the 2011 World Cup featuring 6 World Cup winning captains – Kapil Dev, Steve Waugh, Allan Border, Clive Llyod, Imran Khan and  Arjuna Ranatunga?


10. Which Indian company promised to give every Indian cricketer a luxury villa on winning the 2003 World Cup? They eventually gave the villas inspite of the team losing the final?


11. Who was the title sponsor of the 1999 World Cup



1. Britannia

2. Reliance

3. Dickie Bird

4. Taproot

5. Heinz

6. Amul

7. Ambush

8. Shamitabh

9. Idea Cellular

10. Sahara

11. ICC stopped having a title sponsor from the 1999 World Cup. How can there be a cricket quiz without a googly


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