Tata Docomo banks on ‘bhalai ki supply’ in latest campaign

13 Feb,2015

By A Correspondent

 

Tata Docomo has launched its latest TVC as part of its ‘Bhalai Ki Supply’ ad campaign, targeted at the millennial population of India.

 

The latest film in the series of ‘Bhalai Ki Supply’ begins with a young man drifting to sleep after having dutifully sent off innumerable memes, jokes everywhere to do his share of spreading bhalai. A voice jolts him out of his stupor to remind him that ‘bhalai is a full-time job’. He rises again and resumes ‘bhalai Ki supply’. The advertisement goes on to urge prepaid customers to do their bit and continue with the ‘bhalai ki supply’, now that even unused data can be carried forward rather than getting lost on expiry of validity.

 

Tata Docomo pre-pay users can carry forward their unused data simply by recharging before their existing data pack validity expires. Users can carry forward their unused data balance, for 2G packs by recharging with a 2G data pack and similarly for 3G packs by recharging with a 3G data pack before their existing data pack validity expires.

 

“As data consumption is becoming more pervasive and an integral part of how youth communicate, it is important to keep offering innovative solutions that talk both to core consumer needs such as affordable connectivity while at the same time weeding out category irritants. The ‘carry forward unused data’ feature in all our internet plans weeds out an important category irritant, which is losing out on left-over data post the validity expiry. This challenges the established convention in internet packs in line with our ‘untelecom’ & consumer centric approach,” said Gurinder Singh Sandhu, Head – Marketing, Mobility, Tata Docomo.”

 

Conceptualised by Contract India, the TVC captures everyday situations to offer a witty reminder for the value-for-money data and voice plans by Tata Docomo. The idea is to encourage customers to make the lives of people around them more happier.

 

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