Sudipto Roy to drive WPP’s ‘tenthavenue’ as CEO, Emerging Markets

16 Feb,2015

By A Correspondent


Sudipto Roy

The WPP-owned global communications company Tenthavenue has announced the appointment of Sudipto Roy as CEO Emerging Markets, covering Asia, Africa, Middle East and Turkey.


Established in 2011, Tenthavenue (spelt by the company with the t lowercased) helps build products and services that enable advertisers to create connected brand experiences. As parent to WPP’s ‘Connected Consumer’ agencies, the Tenthavenue agency family consists of market leaders and rising stars in their respective fields, including Kinetic, Aviator, Joule, Spafax, Candyspace, Forward and TMARC.


Mr Roy will lead Tenthavenue across China, South East Asia, Hong Kong, South Africa and drive the network’s expansion into new markets, including Turkey, Middle East and Japan.


Mr Roy has held leadership roles within Mindshare across India, APAC and Africa.  Said Rupert Day, founder and CEO of Tenthavenue: “This appointment comes at a time when we are refocusing our vision for the future. We have had a fantastic start over the last four years, and we want to remain nimble, agile and focused for the next five. In recruiting Roy, we are continuing the energy and direction Tenthavenue requires to keep growing, and to keep building winning propositions.”


Said Mr Roy: “Tenthavenue is poised to create a highly differentiated marketing services model for the future. The company has an inherent strength in out of home experiences, on-the-go experiences and mobility. That’s the perfect combination for a new age services model as consumers spend less time in front of the TV and desktop and become mobile.”


Mr Roy will be based out of Singapore and will begin his new tenure in mid-April.


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