Star India acquires broadcast biz of Maa TV Network

12 Feb,2015

By A Correspondent

 

Star India and Maa Television Network have announced a deal under which Star India will acquire the broadcast business of Maa Television Network. This opens up an opportunity for major creative content innovation in the Telugu television market.

 

The acquisition would give Star India access to the highly attractive Telugu TV market and a market where Star has a very limited presence till date. Maa Television Network is a leading broadcast network in Telugu language content and has a strong trajectory of growth driven by fiction content and movies.

 

The strategic deal will come into effect upon complying with the necessary regulatory formalities and the broadcast business of Maa TV will be integrated with the business of Star India, once the policies and procedures in the acquired broadcast business of Maa TV are aligned with those at Star India.

 

Uday Shankar

“The Telugu market is an important market however the pace of innovation has been slow. We are keen to change this by acquiring a local presence and fundamentally changing the content quality paradigm. We were very impressed by the solid creative core and quality and depth of the management team at Maa Television Network. In a short span of time they have built a leading business which is poised to take the next leap. The acquisition fills a vital gap in our portfolio allowing our advertisers targeted access to a critical market,” said Uday Shankar, CEO, Star India.

 

“The strategic decision to align with Star India and be part of a global media group will be a big leap in our efforts to take the Maa TV Network to the next level and strengthen the positioning of Maa brand in the entertainment industry. Star’s leadership in Indian media and entertainment industry and its parent company’s proven expertise in media business on global scale will enable Maa to offer more innovative, rich and differentiated entertainment content to the Telugu Diaspora worldwide,” said Nimmagadda Prasad, Chairman, Maa Television Network.

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos