Shubhajit Sen appointed CMO at Micromax

09 Feb,2015

By A Correspondent

Shubhajit Sen

Micromax Informatics Ltd has announced the appointment of Shubhajit Sen as its Chief Marketing Officer. At Micromax, he will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication. Prior to Micromax, he was the Executive Vice President – Marketing of Glaxo Smith Kline Consumer Health Limited for 21 years and served as the key resource to accentuate the successful journey of the company.

 

Commenting on the appointment, Vineet Taneja, CEO of Micromax Informatics Limited said, “As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people’s lives.”

 

The move is a reflection of the company’s constant effort and commitment to make Micromax a brand to reckon with.

 

An Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad, Shubhajit joined GSK in 1992 as a Management Trainee and advanced through the organization to be the Executive Vice President – Marketing, donning various hats through the journey both nationally and globally. He has been the brain behind some of the most successful, award winning consumer initiatives that have delivered superlative business results.

 

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