Rush for BARC’s testdrive of BMW software

18 Feb,2015

By A Correspondent


BARC India has reported a houseful of registrations for its training and testdrive programme of its user interface: the BMW or BARC India Media Workstation. (*See Disclosure)


BMW training sessions are being conducted every Monday in Mumbai and every Wednesday in Delhi. With four batches of one hour each and over 120 attendees on Day 1, the BARC team took participants through a step-by-step introduction across the AudView, AdView, PlanView and TeleView sections of the interface.


The feedback received by BARC seemed promising: “Better than the current software, very good learning, excellent software, user friendly, reduced man hours.


Participants of the training session were awarded certificates. All those in media planning/ buying/ research/ strategy can register for vacant seats if any, at:


*Disclosure: MxMIndia is among the four or five media entities partnering BARC’s roadshows by way of online support. Our association in no way is 


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