RB gets Jacqueline to promote benefits of Scholl Velvet Smooth Express

13 Feb,2015

By A Correspondent


RB has launched the Scholl Velvet Smooth Express Pedi electronic foot file – a global innovation that is set to change the way personal grooming is viewed in India. As part of the launch campaign, a TVC featuring brand ambassador Jacqueline Fernandez has recently gone on air, bringing into focus the benefits of the product as opposed to the usual, time-consuming pedicures.


Commenting on new campaign for this revolutionary product Nitish Kapoor – Managing Director, RB India said, “Scholl is our leading power-brand in the foot-care segment and the Velvet Smooth Express Pedi is a successful global innovation across Europe and Asian markets. Through our new TV commercial, we have highlighted the challenges faced by new age women today as they lead a hectic lifestyle leaving no time for visiting a salon. We believe this is an excellent solution for women who are looking for a hassle-free, salon-like experience in the comfort of their home. We are extremely happy to have Jacqueline Fernandez as the brand ambassador and are positive that the robust 360 degree marketing campaign across metros and online will help in making this a huge success.”


The TVC, set-up in a pre-fashion show dressing room, revolves around Jacqueline Fernandez and her fleet of professional hair and makeup stylists. Highlighting the proposition of Scholl Velvet Smooth Express Pedi, Jacqueline talks about her belief in the product and its offering of hassle-free foot-care without having to visit a parlour.


Commenting on the TVC, Sohini Dasgupta, Director and Beauty Consultant for the film said, “It is Scholl’s first set of films in India, so it is a huge deal to be associated with it right at the outset. It helped that the product itself was unique, and therefore, conveying its benefits came naturally. Today’s woman is a multi-tasker. Her life is busy. And to top it all, there is severe grooming pressure. Everyone is a mini-celeb. You are constantly being watched, from head to toe. Being well turned out is a must. The film borrows and builds on this insight. With peep toes, open stilettoes and stylish strappies lining up in every women’s shoe rack, well-groomed feet are in style. The Velvet Smooth Express Pedi, which is an electronic foot file that gently buffs dead skin, is a perfect product for all the gorgeous girls out there. Jacqueline herself has gotten totally addicted to it which speak volumes about the product.”


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