Rakhshin Patel & Sumantra Sengupta turn majority shareholders of M&C Saatchi Direct & Digital. Agency now called Pi Communications

13 Feb,2015

By A Correspondent

 

The Indian arm of M&C Saatchi Direct & Digital has changed its name to pi communications. This move follows a change in ownership of the company’s operations based out of Mumbai. Rakhshin Patel and Sumantra Sengupta, erstwhile minority shareholders in the company have now increased their stake in the company as a step towards full ownership of the business.

 

M&C Saatchi Direct & Digital has always been an independent operation, with just the prefix being common to this firm and the advertising agency. Hence the acquisition of Delhi-based February, the subsequent rechristening of the agency and the takeover of the parent firm by the Feb team didn’t have a consequence on the M&C Saatchi Direct & Digital team (and ownership).

 

While the name and the ownership changes, the operations of the company will continue as before, with pi communications carrying forward the communication duties of a roster of clients such as Aditya Birla Financial Services Group, Future Group, IL&FS, Kotak, Mahindra Holidays and One Assist amongst others.

 

Commenting on this development, Chris Jaques, CEO Asia, M&C Saatchi said, “We encourage entrepreneurs and are happy to partner in their success. Given Rakhshin and Sumantra’s efforts in building a formidable and reputable company we offered them a controlling stake in their own company. Over the years, they have built a solid foundation for the agency with long-term client relationships and over 25 awards in just the last three years. The company is now theirs to own, manage and steer to even greater success, leaving us to focus on our advertising business based out of Delhi.”

 

Said Rakhshin Patel, Managing Director, pi communications: “Despite the change, what remains constant is our commitment, our passion and our ambition. Whether minority or majority shareholding, we always managed the company like it was our very own. Now is the time for us to reap the rewards of our hard work.”

 

Sumantra Sengupta, CEO, pi communications explains the philosophy behind the name: “Pi stands for Profitable Interactions. Pi is also a constant. Pi communications is the constant when applied to client objectives, ignites a complete circle of solutions that delivers profitable interactions.”

 

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