Publicis takes the hunger route for Maggi in new campaign

17 Feb,2015

By A Correspondent


MAGGI Noodles, Nestle India’s flagship brand has launched its new brand campaign for Masala Noodles. The campaign celebrates the age old bond between mother and child with a new-age twist.


Partha Sinha, Director and Chief Strategy Officer, Publicis said “With years, the work on MAGGI is becoming more and more fundamental. We were looking for one such fundamental truth and we figured that ‘Hunger’ probably is the most primal bond between a mother and a child.”


Left - Bobby Pawar, Right - Partha Sinha

Since the last 30 years Maggi has been creating a stronger bond between a mother and a child their insight locates the brand in a more primal and fundamental space.


Bobby Pawar, Director and Chief Creative Officer, Publicis adds “Once we had a powerful fundamental insight, the job of the creative was to tell a story contexted in current cultural shift. We came up with two stories that demonstrates the power of hunger bond.” The context is always modern, the content is always universal. That’s MAGGI for you”.


The communication has taken off well with the campaign crossing 1.5 million views in just two days.


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