MTV appoints new heads for programming & creative

17 Feb,2015

By A Correspondent


MTV has brought in Shalini Sethi as the Content and Programming Head and Keegan Pinto as Creative Head. With varied experience in every aspect of the media industry, right from production to programming to movies, Ms Sethi joins MTV India from Bindass where she was part of the launch team and was Director, Programming; while Mr Pinto, who has won several awards including Cannes Lions, Abbys and Effies joins MTV from DDB Mudra where he worked as the Group Creative Director. At MTV, both Shalini Sethi and Keegan Pinto will be reporting to Aditya Swamy, EVP and Business Head, MTV.


Expressing his pleasure over the additions to the team, Mr Swamy said: “People are the biggest asset of my business and we are continuously looking for talent that believe in the power of MTV but are also hungry to push the envelope and challenge the status quos. Shalini and Keegan have an infectious energy and are key drivers in taking MTV into its next phase in the India journey.  I am thrilled to have them as part of the part and I am excited about the madness that we will unleash together.”


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