Media Moments launches interactive experiential marketing division

20 Feb,2015

By A Correspondent

 

Media Moments Insights Pvt Ltd, has launched an interactive experiential marketing division that will work on brand campaigns that require innovative interactive methods to connect with their customers. In the last two years, Media Moments has largely grown into a new age digital marketing firm due to the nature of campaigns and demands of the market. Though PR still remains a major division of the firm, an integrated strategy has been the need of the hour for all brands.

 

Poonam Ganguly, Founder and Director of Media Moments, said on adding of this new division, “Experiential marketing can be a powerful tool for the brands that want to create an interactive experience for customers that would leave a memorable and lasting impression on them. This would allow them to share details of the product experience with others. The Indian market is hugely opening up for it.”

 

Mahesh Umakant Naidu, Director of Experience & Solutions at Media Moments shared, “In the recent years, Interactive experience as a whole, which includes Augmented Reality (AR), is gaining tremendous attention in the consumer market across all verticals. Marketers are aiming to make their brands a tangible experience for consumers through the interactive technology available.”

 

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