Lloyd partners Business Today Pro-Am of Champions for golf

20 Feb,2015

By A Correspondent

 

Teeing off their foray into golf, LLOYD Electric & Engineering Limited has signed up a 5-Year term with Business Today Pro-Am of Champions as principal sponsor.

 

Business Today Pro-Am of Champions is one of India’s prestigious corporate golf tournaments. It is an exclusive invitational event for CEOs and corporate heads across India.

 

Now into its 19th year, the tournament will be played in Mumbai and Bangalore culminating with the national finals in Delhi on 7th-8th March ’15.

 

The regional rounds will have the top corporate decision-makers compete with one another at India’s finest golf courses. In the Delhi Pro Am, some of the finest professional women golfers and corporate golfers will team up to vie for this prestigious title.

 

Commenting on the partnership, Nipun Singhal, Director – LLOYD Electric & Engineering Limited said, “We are delighted to partner with the BT Pro-Am Golf as the Principal Sponsor. At LLOYD, we are looking at avenues to create greater value for our brand and customers. This marquee initiative will help the brand at an aspiration and business level. At Lloyd, we believe in creating long-term partnerships that work as valuable assets for the brand, in a similar way that a customer or a partner of LLOYD looks at building a long term partnership with us through our products and services. We thank Creatigies Communications for bringing to LLOYD this opportunity and wish to see this partnership and the event grow bigger and better each year.”

 

Navroze D. Dhondy, Founder & MD, Creatigies Communications, the Marketing partner of the Event, said, “It was wonderful to see LLOYD grab such an opportunity immediately, finding great value in the proposal we shared. We are confident that this will be a great partnership keeping in mind the similar vibes and energies both the brands have. Creatigies is delighted to be working with LLOYD to find innovative ways of leveraging this opportunity, further enhancing the value of this association.”

 

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