Interbrand’s Pradeep Debnath makes his mark at pan-India design contest

26 Feb,2015

By A Correspondent


Pradeep Debnath

Pradeep Debnath, Creative Director, Interbrand India was selected as the finalist in the TDV Mera Agra design contest. He was chosen from over 7,000 entries that were submitted from across the world.


TDV Mera Agra contest was the first design competition launched by “The Design Village” in collaboration with Uttar Pradesh Government, Department of Tourism and the Dutch Embassy. The goal of the competition was to call for thematic designs which not only explain Agra as ‘City of Taj’ but also bring other facets of Agra to their best use for representation.


The Jury comprised of Amrit Abhijat, Director General Secretary, Uttar Pradesh Tourism; Jeroen Van Erp, Co-founder and Creative Director, Fabrique Communications and Design; Pankaj Kumar, I.A.S, District Magistrate, Agra; Raghu Rai, Photo Journalist; Sourabh Gupta, Design Dean, The Design Village Principal architect, Archohm Consults; Subodh Gupta, Sculpture Artist and Willem Woudenberg, CEO and Consultant, Brand Dialogue.


The contest’s mission was to acknowledge and reward the design which had the potential to express the City of Agra in the most magnetic way. The design needed to brush off the bewildered image of Agra which seems to be lost in the transition. It needed to celebrate Agra as a ‘world destination’ which is green, rich with handicrafts, equipped with world heritage sites, great culinary and wonders.


After few rounds of judging and scrutiny, Pradeep’s design was selected as one amongst the best three designs. The slogan of his poster was- ‘Passion with Purpose’. Talking about his approach, he explained, “In creating the identity, I built on the same passion which built Agra to make it more purposeful. ‘MerAgra’ thus stood for finding opportunities to make passion purposeful. The identity, based on a heart created with the letters ‘M’ and ‘A’ not only taps into the passion of the people, but also creates a distinctive graphic language that can spread across the environment, digital and even mobile applications.”


Commenting upon the honour, Ashish Mishra, Managing Director, Interbrand India said “Having established Interbrand’s offering in India on the strategy & analytics side during our first two years, we have now set an agenda for highlighting our equally benchmark design proficiency. Due to our substantial global reputation around Brand Strategy and Valuation, our design credentials sometimes tend to go unnoticed. That’s something we plan to correct in the Indian market this year and Pradeep’s recognition is a good first step.”


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