IAA hosts ‘World Goes Digital’ webinar with Sanjay Mehta & Hareesh Tibrewala

23 Feb,2015

By A Correspondent


The International Advertising Association (IAA) India Chapter hosted Sanjay Mehta and Hareesh Tibrewala, veteran digital media specialist and Founders and Joint CEOs of Social Wavelength for its webinar conducted as part of the ‘World Goes Digital’ series.


While evangelising the digital media, the duo spoke about the growing acceptance of the digital media by marketers and industry as a whole. “There has been a significant change over the years,” said Mehta. Added Tibrewala: “Digital Media should not be looked at by the ad spends, but also the way they can drive business activity.”


Srinivasan K Swamy

Abhishek Karnani

“The industry – especially young professionals – gained much from the first-hand experiences that Sanjay Mehta and Hareesh Tibrewala shared at the IAA webinar,” said Srinivasan K Swamy, President IAA India Chapter & Vice President, Development Asia Pacific, IAA.


“We are very thankful to Sanjay Mehta and Hareesh Tibrewala to have answered several queries and doubts that young marketers and advertising professionals have as they are embark on a digital foray,” said Abhishek Karnani, Director, Free Press Journal, who along with Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, is co-chair of the IAA Webinar series.


The webinar that was viewed live by over 1250 students from different Management Colleges can now be viewed on the IAA YouTube channel –www.youtube.com /iaaindiachapter.


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