Honda unveils new campaign for CB Unicorn 160

24 Feb,2015

By A Correspondent


Honda Motorcycle & Scooter India Pvt.Ltd. (HMSI) has kicked off its off latest TVC for Honda CB Unicorn 160. In line with thepropositionof Honda CB Unicorn 160, the campaign projects ‘an all-rounder personality’. It goes beyond hard hitting style-quotient to embrace riders for what they are- a stylish commuter made to rejuvenate their city-riding experience. The television campaign has been created by Dentsu Marcom and is on air across channels.


The objective of this novel campaign is to further reinforce presence and increase market share in 150cc-180cc segment by leveraging the legacy of brand Unicorn in a new stylish avatar.


The campaign aims to capture maximum market share in the stylish category within the 150~160cc segment.Aimed to leverage the legacy of brand Unicorn and further, solidify HMSI’s presence in the category by converging existing and prospective users of CB Unicorn.


The film shows the protagonist getting ready and sitting on the new CB Unicorn 160. One gets to see all the new styling elements in the CB Unicorn 160 that makes the rider and the bike look good. Then the protagonist rides out on the road when a little boy on a bicycle rides from a by lane and starts chasing. Seeing this, the protagonist on the new Unicorn 160 slows down and lets the boy overtake him. The boy thinking he has won, exults. The protagonist smiles to himself and rides away.


YS Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd,said, “The TVC has been pictured beautifully to bring out the elegant appeal of CB Unicorn 160 as well as it stresses on the personality of the rider. Honda Unicorn has been a household name for performance and reliability in the 150-160cc category; with newHonda CB Unicorn 160 we aim to redefine the category and raise the barwith a differentiated style, superior performance andbest in class mileage with Honda Eco Technology (HET).”


“The new CB Unicorn 160 isakin to the man who rides it, does not just look good, but also is inherently good. CB Unicorn has always been known to be a solid, reliable motorcycle. Now with added looks and power of new 160cc engine, it promises to attract more consumers and offers a great combination in the segment,” said,Titus Upputuru, National Creative Director- DentsuMarcom.


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