By A Correspondent

GroupM has been tasked the media investment mandate for India’s leading telecom services company, Airtel. The mandate includes traditional and digital media. The business will be handled from the Gurgaon office under Team Airtel, a unit that is being set up under the leadership of Mausumi Kar – a senior GroupM resource who has over 15 years of media experience and has been part of GroupM for the past eight years.

CVL Srinivas

Commenting on the win, CVL Srinivas, CEO, GroupM South Asia said, “The GroupM network has been at the forefront of creating innovative media solutions for our clients. We have taken several initiatives in the recent past to make our agency brands and units a lot more in tune with tomorrow. The biggest challenge our clients face is managing the complexity of a very disruptive media landscape. Our network is delighted to be chosen by Airtel as its media partner.”