Goodyear unveils campaign featuring Italian football stars

26 Feb,2015

By A Correspondent

 

Goodyear has released a campaign featuring Juventus football stars Pirlo, Evra, Morata, and Pereyra to help convey the importance of selecting the right tyres. It shows that regardless of who is playing the game; unless they are equipped with all the correct equipment, they will not get the desired results.

 

“Many athletes depend on their shoes for grip and performance, and getting the right fit of tyre is similarly important for the handling and performance of a vehicle,” said PK Walia, VP of Consumer tyres for Goodyear India.

 

“Just like the way people select the right shoes for other occasions; be it running, trekking, a night out, or even professionals on the football field, they should also consider what the right tyres are for their vehicle and driving requirements to help  provide a smoother, more comfortable and a safer experience,” Walia added.

 

Like high performance sportswear used by elite athletes, Goodyear tyres are built to deliver a number of performance advantages for drivers, such as increased safety through shorter braking distances, improved fuel efficiency through Fuel Saving Technology, and enhanced all-terrain capability through specifically designed SUV tyres, amongst other benefits.

 

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