Do Thumbthing, urges flipkart in latest campaign

05 Feb,2015

By A Correspondent


For those planning to shop online, they can do so by just using their thumb. That’s the key message in Flipkart’s latest campaign.  ‘Do Thumbthing’ campaign gives a creative twist to Flipkart’s mobile app, focusing on the shoppers thumb as the central character.


The humorous campaign conveys the ease of mobile shopping and how a delightful experience is literally at the tip of one’s thumb. It brings alive the fact that shopping is more fun when it can be done from anywhere and at any time a shopper wants – from your home, at the gym, at a party.


Today well over 70 per cent of traffic to Flipkart comes via the mobile app and majority of these shoppers-most of who are first time customers-are from tier II & III cities.  With increase in internet penetration, adoption of smartphones and lower data costs, smaller cities are more active online than ever which shows that m-commerce is poised to grow tremendously in the next 6 -12 months.


Commenting on the launch of this campaign Mausam Bhatt, Senior Director – Mobile Marketing, Flipkart, said “With the Do Thumbthing campaign our focus is to make the Flipkart mobile app the medium of choice when it comes to shopping online. The various elements of this campaign-videos, games, contests, special app offers- will help us generate buzz about the Flipkart Mobile App amongst the younger audience. We are confident that this digital campaign with its fresh approach will establish an instant connect with the new generation of customers, and encourage them to experience online shopping the mobile way.”


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