Dhoni exhorts India to spend an hour for fitness

20 Feb,2015

By A Correspondent


Reebok India has launched the ‘MSD4India’ campaign with Dhoni where the Indian cricket captain is asking Indians to join the ‘1 hour of fitness’ movement with him.


The new fitness drive is aimed towards aspiring people to dedicate one hour from their busy schedules to get fit and adopt a better and healthier lifestyle. In the recently revealed video, MS Dhoni is asking India for one hour where one will feel their legs burning, their heart pumping and their lungs begging to stop but every minute of it would take them a step forward towards being fitter.


Somdeb Basu, Brand Director at Reebok India commented, “This is not a campaign. I would call this a movement to “change lives”. We wanted to do something that would connect with millions of people across the country, and inspire Indians to be Fit for Life.  Ours is a unique nation that reacts equally well towards candle vigils or ice bucket challenges. We come out in support of each other which is a great thing but what about when it comes to our own self? And that is how this idea was borne. M.S. Dhoni was the perfect choice for such an idea, because of the immense respect and love he has garnered from India over the years, and his embodiment of Reebok’s ‘Fit for Life’ philosophy. We truly hope that we are successful in gaining support for this ‘fitness movement’, and make our vision of a ‘Fit India’ a reality.”


With MS Dhoni’s exclusive fitness content to be revealed in coming days, fitness enthusiasts and his fans can discover that one hour at www.msd4india.com. From customized fitness schedule to diet plans, people will have access to all that they need to get started on their fitness goals. Each plan is based on individual fitness goals, lifestyle and dietary preferences for people from all walks of life.


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