DHFL tasks Madison Media to handle media mandate

03 Feb,2015

By A Correspondent


Madison Media Sigma, a part of Madison Media Group has won the media mandate of Dewan Housing Finance Corporation Limited (DHFL). The account was won in a multi-agency pitch that saw participation from Maxus, Lodestar and Zenith Optimedia. The account size is estimated to be Rs 50 crores and the account will be handled out of the agency’s Mumbai office.


Dewan Housing Finance Corporation Limited is India’s second largest housing finance company in the private sector offering a vast array of Home Loan products, including Home Loans, Plot Loans, Construction Loans, Loans against Property, Mortgage Loans and Project Loans. The Company also offers a range of Fixed Deposit products that ensure high yield, safety and liquidity. Further, DHFL offers customized insurance solutions that are designed in association with leading insurance providers.


DHFL has recently signed up Shah Rukh Khan as its Brand Ambassador and has launched an integrated marketing campaign ‘Ghar Jaisa Loan’ featuring Shah Rukh Khan. This is DHFL’s largest ad campaign, since inception in 1984, and is aimed to reinforce the Founder’s Vision of the Company of enabling every Indian to own a home of his own.


The ‘Ghar Jaisa Loan’ campaign centers around how DHFL has been encouraging the lower and middle income segment in India to dream of owning a home. It further describes how the company has been helping customers realise their dream of home ownership through product innovation and deferential service.


Vanita Keswani

Commenting on the campaign, Vijay Sinha, President Housing Finance, DHFL said, “We, at DHFL, have remained committed to our founders vision of “A home for every Indian”. Our mission of enabling this noble vision is truly reflected in our new ad campaign ‘Ghar Jaisa Loan’ in association with Mr. Shah Rukh Khan. The campaign will provide further impetus to our cherished mission of reaching out to a wider audience and support their dreams of having a home of their own, specially amongst the low & middle income segment across the country.” Vanita Keswani, COO, Madison Media Sigma said, “We are delighted with this new win and are confident that we can add strategic value in making the DHFL brand a household name across the country.”


Madison Media Group has been on an account winning spree, having won a host of new businesses in 2014 including Lafarge Cement, EPIC channel, Nirav Modi, Senco Gold, Total Environment, Wockhardt Hospitals, Zivame, Cordlife,Lenskart and the mother of all media accounts of 2014, the media mandate for BJP for the national elections and for Maharashtra, Haryana, Jammu & Kashmir and the current Delhi election.

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