Bonding takes a new meaning in Fevikwik’s latest TVC

17 Feb,2015

By A Correspondent


Fevikwik unveiled its new TVC campaign titled Fevikwik ‘Todo Nahin, Jodo’. Launched during the India vs. Pakistan match during World Cup, 2015 the campaign incorporates humor to promote the message of peace and harmony using the theme of bonding. Titled as ‘Parade TVC’, it subtly weaves in the brand attributes of Fevikwik as an instant adhesive promoting the broader message of strengthening bond between people.


Vivek Sharma, Chief Marketing Officer, Pidilite Industries Ltd, said, “Fevikwik as a brand is known for its instant adhesion quality. In line with Pidilite’s tradition of using humor in its advertising, the new TVC takes a witty perspective on human bonding. We launched the campaign with the India-Pakistan match at the World Cup 2015 because cricket, like Fevikwik, bonds people together. We believe the new Fevikwik TVC elevates the brand attribute of bonding from a functional to emotional level.”


Commenting on the campaign, Piyush Pandey, Executive Chairman & Creative Director, South Asia- O&M said, “Fevikwik is about solving problems. Fevikwik is about bonding.  Fevikwik is about bringing a smile on the face of everyone in the world.”


The TVC will be aired during the World Cup across key Hindi speaking and regional markets.


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