adidas unveils series of films under Sport 15

16 Feb,2015

By A Correspondent

 

adidas has announced the global roll-out of a series of films called Sport 15. Throughout the year, Sport 15 will tell brand stories that motivate and inspire young athletes to be the best at any level or at any sport around the world. The first films show adidas icons from various sports including Virat Kohli, Lionel Messi, James Rodriguez, Luis Suarez, Gareth Baleand Derrick Rose.

 

“Sport 15 is more than a campaign. Sport 15 is a long-term investment into our brand,” shared Eric Liedtke, adidas Board Member responsible for Global Brands. “adidas has a longer legacy in every sport than any of our competitors. Therefore, we know sport and athletes better than anyone else.”

 

The campaign will be primarily activated via broadcast during the upcoming global cricket event. In addition, adidas also brings the story to life through a strategic roll-out across social media via the unique adidas network of global news rooms located in Herzogenaurach, London, Portland, Shanghai, Moscow and Rio de Janeiro.

 

With Sport 15, adidas elevates its communication to a new level. Starting with the first 60- and 30-second commercials ’Take it’ and ’Takers’, adidas will celebrate sport with no interruptions in 2015 and beyond.

 

All films are based on the insight that sport happens in moments. adidas celebrates the fact that every moment in sport is a chance to redefine yourself and create something new for you or your team. In sport, no one owns today – every minute of every game is up for grabs and yours for taking.

 

Starring in this first wave of Sport 15 are adidas NBA stars Damian Lillard (Portland Trail Blazers), Joakim Noah, Derrick Rose (both Chicago Bulls), John Wall (Washington Wizards), American football player DeMarco Murray (Dallas Cowboys), Indian cricket icon Virat Kohli and adidas football icons Gareth Bale (Real Madrid), Lionel Messi (FC Barcelona), James Rodriguez (Real Madrid) and Luis Suarez (FC Barcelona).

 

The films have been created by long-term adidas agency partner 180 Los Angeles.

 

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