Adfactors acquires strategic stake in Yorke Communications

09 Feb,2015

By A Correspondent

 

Adfactors PR has made a strategic investment in Bengaluru-based specialised content company, Yorke Communications. Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008.

 

This acquisition significantly strengthens Adfactors PR’s value chain by boosting its capabilities to offer superior content, which can be leveraged across platforms. B2B, B2C and B2G clients stand to benefit immensely from integrated communication services, digital marketing, content creation and distribution.

 

Madan Bahal, Managing Director and Co-Founder of Adfactors PR, said: “The acquisition of Yorke Communications was inspired by several potential synergies, apart from a perfect culture fit. It will enhance our core offering, as well as market access. For Yorke, it will offer a much larger platform for their offerings. Peter is an inspiring leader who has built an inspiring team and business.”

 

According to Peter Yorke, CEO and Co-Founder of Yorke Communications, “The demand explosion for rich content is a strategic opportunity that we wish to leverage, across all platforms. A partnership with the market leader will certainly help us scale up our combined offerings. Over the last six years, we have serviced more than 95 satisfied customers with content, created through careful research, audience targeting, meticulous planning and precise orchestration.”

 

Under the terms of agreement, Yorke Communications will continue to operate as an independent company, under the leadership of Peter Yorke. The transaction was advised by N A Shah Associates, Chartered Accountants.

 

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