AdAge launches in India. Perfect Timing, says editor

05 Feb,2015

By A Correspondent

 

If you thought the Indian media marketplace has just too many publications tracking the ad and media world, pause a bit. Advertising Age, the world’s most respected advertising and marketing fraternity publication, launched in India yesterday.

It will essentially be an online edition (http://www.adageindia.in), though one could well see a print avatar in future.  The product is thanks to an arrangement between Crain Communications of the United States and The Times of India group here.

The office is located in the Times building in Noida. Ad Age had a tie-up with the exchange4media group for a few years but that never converted to a full-fledged edition of the magazine locally.

 

The online publication will be edited by Satrajit Sen, formerly editor of with Afaqs and earlier with digital website Indian Digital Review (eka AlooTechie.com) and a slew of other online and print brands. Sen told MxMIndia that he is working with a small team currently but it will be expanded with time.

A launch event is planned next month . “We are excited to launch Advertising Age India. And it could not have been at a more opportune time,” writes Sen in a signed editorial on the site, adding: “Ad Age India will integrate the authoritative status of this marquee publication with the rapidly growing and evolving Indian media and marketing ecosystem to create a vibrant platform for the industry. We will strive to make Ad Age India a trusted marketing communication brand and one that the industry follows.  We also plan to roll out the regional versions of the iconic and coveted Ad Age Lists.”

 

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