94.3 My FM hikes ad rates by 20 per cent

12 Feb,2015

By A Correspondent

 

MY FM has increased its advertising rates by 20 per cent. The decision to hike rates has been taken to address the current inventory crunch and inflation at an overall level. The hike in ad rates is in all 17cities spread across seven states.

 

Harrish M Bhatia

Harrish M Bhatia, CEO, 94.3 MY FM said, “We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers; this approach has helped in building in a strong differentiated product. We enjoy undisputed leadership across all our stations and more and more advertiser want to leverage our leadership position to reach out to their target audience. Our inventory has been peaking and increase in Ad rates is the only way to balance interest of both listeners and clients.”

 

He further added, “Our markets are growing at an exponential pace and advertisers have realized that radio is the most effective way of reaching out to the audiences. Our advertisers know the value the proposition and differentiated offering we bring to the table.”

 

The hike will be effective from 2nd March, 2015 onwards.

 

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