Zee gets author Rashmi Bansal to curate book based on ‘Ummeed’ stories

27 Jan,2015

By A Correspondent


Ms. Rashmi Bansal & Mr. Pradeep Hejmadi, Zee TV Business Head, announcing first of its kind crowd sourced book on Ummeed

Zee TV recently announced an evolution in its core proposition to ‘HarLamhaNayiUmmeed’– a line that captures the beauty of re-discovering a new ray of hope with every moment of life. The channel, with its rich programming content that resonates with this proposition, has emerged as a beacon of hope to millions of viewers over the years. Apart from setting inspiring examples for the masses through the journeys of its strong, resilient fiction show protagonists and lending a national platform for celebrating the common man’s talent through its non-fiction formats, Zee TV’s endeavors of spreading hope have extended beyond the realms of just television content – the most recent case being ‘Hum Hai … Ummeed-e-Kashmir’ where the channel, along with its philanthropy partners, organized star-studded charity concerts to raise funds and provide shelters for the rehabilitation of flood-afflicted citizens of Jammu & Kashmir, Assam & Vishakhapatnam. As an interesting extension of its constant mission of spreading Ummeed, Zee TV recently invited its viewers to share their personal ummeed stories – real life accounts of their journeys of hope, successes and triumphs over any daunting obstacles and challenges life posed them with.


The channel has received a good response and some very intriguing and inspiring stories of tiding over trials with the power of hope. Zee TV believes that the country has a lot to benefit from reading about these motivating accounts of Ummeed and plans to bring them to the masses in a book specially written and curated by author Rashmi Bansal — a writer, entrepreneur and a youth expert with six best-selling books on entrepreneurship, each of which have sold more than 1 million copies and been translated in 10 languages. She is also one of India’s most sought-after motivational speakers. Her books – be it I Have a Dream, Poor Little Rich Slum, Follow Every Rainbow, Take Me Home or Arise Awake, have captured the journeys of enterprising women, students, slum-dwellers and small-town entrepreneurs.


Every single Ummeed entry shared by Zee TV’s viewers will be showcased on the channel’s official website, 10 entries per week will be featured on air through astons on Zee TV, the top 25 will make their way into the special book being curated by Rashmi Bansal while perhaps a select handful of the best stories will go on to inspire Zee TV’s upcoming shows.


In an announcement of the book launch made at the Jaipur Literature Festival, the channel’s Business Head Pradeep Hejmadi said, “Zee TV has and will always stand for Ummeed. It is its articulation that will change to reflect the changing times. So, as we recently evolved our core proposition to HarLamhaNayiUmmeed, making it even more relevant to our viewers’ daily lives, we set out in search of inspiration. We called out to our own viewers to share their most moving, motivating accounts of triumphs and victories – stories where they held on to Ummeed and stayed afloat, tiding over tribulations and challenges, only to emerge winners. We’ve received an overwhelming response with thousands of people writing in with diverse subjects and issues. These are stories waiting to be told, as they have the potential to inspire. With Rashmi having made a significant contribution towards encouraging India’s youth, shaping careers and fostering entrepreneurial spirit, we are pleased to partner with her in bringing alive some of these most impressive crowd-sourced stories of Ummeed. Rashmi will curate and author a special book for Zee TV that will tell each of these truly inspiring Ummeed stories in the way only she can!”


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