Vizeum appointed media AoR for VGP Universal Kingdom

28 Jan,2015

By A Correspondent

 

Vizeum India has been named the media AOR for VGP Universal Kingdom, a Chennai-based family amusement park, after a thorough assessment.

 

The concept of amusement parks and beach resorts, which were only popular in foreign countries until a while back, was brought into India by the visionary VG Paneerdas in the year 1975. He created VGP Golden Beach, located on the East Coast Road in Chennai. Currently with more than 40 rides, including the first of its kind in India – the family roller coaster ride, the mixer ride, the Top Gun from all over Europe and the United States and a themed water park – the latest addition, VGP is clearly a top rung tourist attraction to watch out for.

 

VGP Ravidas

Speaking of the appointment, VGP Ravidas, Managing Director, VGP Universal Kingdom said, “Fun is a serious business and we have been looking for a media partner who understands this balance. We found Vizeum perfectly fitting the bill. I feel they have the right wherewithal to work with us in fulfilling our future ambitions. We look forward to a long and fruitful relationship with Vizeum.”

 

 

S Yesudas

Commenting on the win, S Yesudas, Managing Director Indian Subcontinent, Vizeum said, “We are grateful to the VGP Universal Kingdom management for finding a partner in Vizeum. We will have fun together in working on this assignment while we seriously help the park move forward in consumer engagement and growth. This business will be handled out of our Chennai office, under the leadership of Subhas Warrier, VP, Vizeum, South.”

 

 

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