Vh1 completes a successful decade in India

13 Jan,2015

By A Correspondent


Vh1, the channel that came into existence with all of 40 music videos, has completed a decade of existence in India. The channel is today synonymous with the best in international music and entertainment, and the home to the greatest awards shows in the world.


From the launch days when the consumers misread Vh1 as Vhr or VHI and clients misheard Vh1 sales guys, rather embarrassingly as “Which one?” 3650 days later, the channel has become a super-power brand which attracts the best talent from across the world. Playing home to every big awards ceremony from the Grammy’s to the Golden Globes to the Billboard awards, getting the biggest and the best names from international music to India for live performances, to two successful houseful years of the dance music extravaganza Vh1 Supersonic, the channel has come a long way from its early days.


Speaking further, Ferzad Palia, EVP & Business Head, English Entertainment, Viacom18 said, “This is a significant landmark for all of us as a team, as an organization and as individuals. Our first English child, Vh1 India has turned 10 years old. Ten glorious years is how I’d like to remember them. January 1, 2005 was when it all began, with humble beginnings. From just a 40 music video channel in 3 cities to being the #1 English entertainment channel across India, we’ve come to become a household name. From doing indoor gigs to now having 15,000 fans sing ‘Happy Birthday Vh1’ on the sands of Goa during Vh1 Supersonic 2014, it’s been an exciting and fulfilling journey. I genuinely want to thank each and every one who has participated in this fantastic journey, directly or just as a well-wisher. It is indeed, a very proud moment for team Vh1”


In addition to the eclectic television content, Vh1 has also created its own on-ground property, Vh1 Supersonic, the biggest dance music festival in India and Vh1 Sound Nation, a multi-genre music extravaganza featuring home-grown, independent artists.


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