SureWaves partners Hansa for Third Party Audit & Valuation

30 Jan,2015

By A Correspondent


SureWaves MediaTech has announced an association with Hansa Research to carry out Third Party Audit and Validation of the entire SureWaves Spot TV Network.


The association of Hansa Research with SureWaves Spot TV Network, which delivers the largest audience on television in the country, brings an additional seal of accountability to a new age media platform, fulfilling a long felt industry need and is likely to cause a major shift in media buying on television.


The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios and Online Audit and Validation of SureWaves ADEX Logs with LIVE monitoring of channels.


Commenting on the initiative, Srinivasan Raman, Executive Director of Hansa Research said, “We are very excited to be a part of this endeavor and we believe in the potential of new age media platforms. Coming from an audience research background we knew large audiences are available on Cable TV Channels and SureWaves Spot TV Network truly tries to address the industry level problem of adding to supply side of audiences for advertisers and media agencies. We are happy to be associated with this large format innovation and look forward to our work helping the industry at large.”


Commenting on the association with Hansa, Rajendra Kumar Khare, Chairman and Managing Director of SureWaves said, “SureWaves Spot TV Network today offers large and diverse audiences across the length and breadth of the country in market based clusters and advertisers and media agencies alike have shown tremendous faith and commitment towards our initiative. To further increase the trust and confidence levels we felt that opening of the technology behind SureWaves Spot TV Network to third party audit and validation by a reputed research agency like Hansa is a logical step forward. The industry we operate in has many unorganized aggregators and we felt this could be one required step to create Gold Standard for our offering. This will also help our channel partners better understand our commitment and vision towards the industry.”


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