Sony Six bags broadcasting rights for Australian Open

13 Jan,2015

By A Correspondent

 

Sony Six is set to telecast the Australian Open – The Grand Slam of Asia-Pacific, in India for a duration of five years. The channel will exclusively telecast all matches of the tournament live from 2015 till 2019.

 

NP Singh

The Australian Open will be the channel’s first entry into broadcasting a Grand Slam event, having shown select ATP tournaments earlier.

 

Commenting on the development, NP Singh, CEO, MSM said, “Over the years, the Australian Open has established itself as one of the most watched tennis Grand Slams across the world. Going by the strong equity that the sport enjoys, we are committed to expand the distribution of the tournament further and thereby strengthen our position in the market.”

 

Prasana Krishnan

Prasana Krishnan, EVP & Business Head, Sony SIX commented, “The Australian Open is yet another offering that stands for our diverse sports programming DNA. The tournament is seen as a season opener which sets the context for all tennis competitions that follow during the rest of the calendar year. Needless to say, we are proud to have this prestigious event as part of our bouquet of international sports content.”

 

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