Sony Pal not shutting yet, set for a revamp

30 Jan,2015

By A Correspondent

 

There have been many rumours about the status of Multi Screen Media’s second Hindi general entertainment channel Sony Pal over the last few weeks, months possibly. The channel hasn’t fared too well in terms of television audience ratings ever since it launched on September 1.

 

Despite boasting of shows from well-known production houses, the channel ratings were even lesser than some of the re-run channels of the established networks. Yesterday, as there was buzz that the channel is going in for re-runs of old Sony Entertainment Television properties, MSM issued a statement:

 

Sony PAL was launched five months ago subsequent to which the channel carried out extensive research. Basis the research channel is in the process of realigning its content strategy. Sony PAL has achieved extensive distribution as a pay channel and will continue to be an important asset for the MSM Network.”

 

A media agency veteran who MxMIndia spoke to was unimpressed and felt that the going is going to be tough for Pal if the changes initiated are not dramatic. “Remember, Zee is launching &TV from March, and all the other GECs are not sitting pretty in the meantime.”

 

Indeed. But, then, like in the various soaps and tele-dramas, one can always expect a twist somewhere. Let’s wait for the revamp.

 

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